United Airlines had one of the truly great ad slogans of all time. After all, most people over 20 can complete the sentence; “Fly the friendly skies of …”.
I believe it struck a chord with the American psyche because almost above all else, humans want to connect. People want a pleasant ‘friendly’ experience regardless of their endeavor, but especially when they travel. The bottom line is happy employees, make friendly employees & friendly employees make customers want to return.
This is Andy. He is a Service Director and spends most of his days on the ramp gently loading thousands of pounds of luggage on to aircraft destined for far away locations. And although he works very hard, he is virtually always smiling. Just what you would expect from ‘The Friendly Skies’ of United.