Author Archive
John Gerald Taylor; Portrait of a Rancher
by John Rogers on May.16, 2012, under Commercial Photography, Corporate Photography, Editorial Photography, Portraits, Rural America
Mr. John Taylor (his family calls him ‘Pops’) has spent his life working a ranch that his grandfather settled in the late 1800′s. Unfortunately, I didn’t have the opportunity to photograph him on his land. (I actually photographed him at a hotel.) So I placed him on a ranch I had previously shot. This technique also works great when photographing corporate clients. It takes far less time (and money) than taking the client out to a remote location.
Thank you Mr. Taylor. It was a pleasure.
Flying the Friendly Skies
by John Rogers on May.14, 2012, under Airlines and Airports, Commercial Photography, Corporate Photography, Portraits
Here is another in a personal project series on United Airlines.
United Airlines had one of the truly great ad slogans of all time. After all, most people over 20 can complete the sentence; “Fly the friendly skies of …”.
I believe it struck a chord with the American psyche because almost above all else, humans want to connect. People want a pleasant ‘friendly’ experience regardless of their endeavor, but especially when they travel. The bottom line is happy employees, make friendly employees & friendly employees make customers want to return.
This is Andy. He is a Service Director and spends most of his days on the ramp gently loading thousands of pounds of luggage on to aircraft destined for far away locations. And although he works very hard, he is virtually always smiling. Just what you would expect from ‘The Friendly Skies’ of United.
Still the Friendly Skies; ‘Finny’
by John Rogers on May.13, 2012, under Airlines and Airports, Commercial Photography, Corporate Photography, HDR, Portraits
United Airlines had one of the truly great ad slogans of all time. After all, most people over 20 can complete the sentence; “Fly the friendly skies of …”.
I believe it struck a chord with the American psyche because almost above all else, humans want to connect. People want a pleasant ‘friendly’ experience regardless of their endeavor, but especially when they travel. The bottom line is happy employees, make friendly employees & friendly employees make customers want to return.
You may never meet Finny because he is usually on the ramp loading your luggage on to the aircraft. But he is probably smiling; still glad to be part of ‘The Friendly Skies’ of United.
Sunset over the Arno & Ponte Vecchio; Florence Italy
by John Rogers on Apr.27, 2012, under Italy, Travel
One of the classic sights in Florence (or Firenze if you are Italian) Italy would have to be the Ponte Vecchio bridge over the Arno River. I was fortunate to have had a beautiful sky complete with shafts of light leading your eye to the famous bridge in the distance.



